Xbox Boss Phil Spencer took on the the Ice bucket challenge today as seen in video below. Spencer had challenged Valve boss Gabe Newell, PlayStation worldwide studios president Shuhei Yoshida, and Nintendo of America President Reggie Fils-Aime to do the challenge next. The Ice Bucket Challenge is a campaign to raise awareness and donate money toward research to find a cure for ALS, also known as Lou Gehrig's disease.
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