GameStop Believes Digital Games Are Too Cheap

GameStop believes that digital games could drive game prices dangerously low, according to the company's president Tony Bartel. Bartel said that GameStop estimates that $100 million worth of games have been digitally delivered for free as part of hardware bundles like the Xbox One Bundle 's and the PlayStation 4  Bundle's. "We want to help ensure that our industry does not make the same mistake as other entertainment categories by driving the perceived value of digital goods significantly below that of a physical game.” When the free digital token programs end, we believe that the industry will need to work together to continue to price goods in a way that sustains profitability and encourages a great innovation that this category needs."