Sony Relying on PS4 Not On Tv’s Or Smartphones For Profit

Sony plans to cut costs by cutting back on its television and smartphone products, and will now rely on the PlayStation 4 and image sensor segments over the next few years. According to its new Business plan, Sony expects the division’s sales to hit between ¥1.4 and ¥1.6 trillion yen ( $11.8 and $13.6 billion), with an operating income margin between 5 and 6% for the fiscal year ending March 31, 2018. Efforts to increase profit are to retain and expand engaged PlayStation users with network services like cloud TV and streaming games. It also aims to increase Average Revenue Per Paying Users and improve the retention rate of PS Plus by enhancing its value. Sony also wants to reduce hardware cost, acquire casual users, strengthen the engagement of core gamers with hit titles, and create demand with personalized TV, music and movie services.