Club Nintendo Will End In March

Nintendo will soon close its Club Nintendo loyalty program. Members have until the end of March to earn coins, which can be spent through June. Through purchase of games and hardware and completion of surveys, users could earn coins to spend on games and physical memorabilia. A new loyalty program will be announced later in the year. More physical and digital items will be added in February. Club Nintendo members will also be granted a free copy of Flipnote Studio 3D in February. New accounts will be accepted until March 31. Why Could Nintendo be doing this ?