Pokemon Branded Merch Is Up By 105%

The success of Pokemon GO has benefited a number of retailers in the United States. According Adobe’s Digital Price Index via Bloomberg, Pokemon-branded merchandise rose 105% in July compared with the previous year. Party City Holdco Inc., Hasbro Inc., Scholastic Corp., GameStop Corp. and Build-A-Bear Workshop Inc are all companies that are licensed to sell Pokemon themed merchandise in the United States and have seen an increase in sales.