Apple wants Android users to switch to the iPhone by offering them Apple gift cards in exchange for their Android devices. The gift cards will be available under a new recycling and trade in program that will provide in store credit for users who trade in old smartphones, including those that come from rival smartphones. The new program will work similarly to Apple's existing trade-in program, which provides users with gift cards for older Apple devices that can be used towards a new purchase. Value of the gift cards provided to Android switchers will vary based on the individual device, its age, and its condition.
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