Monday, July 11, 2016

NPD Adding Digital Sales Data To Monthly Retail Report For Some Publishers

The NPD group will be adding select digital data to its monthly reporting. NPD has convinced a number of major publishers to sign on at this time. Included in the next report will be:
  • Activision-Blizzard
  • Capcom
  • Deep Silver
  • Electronic Arts
  • Square Enix
  • Take 2 Interactive
  • Ubisoft
  • Warner Bros. Interactive Entertainment

Data will be collected from PlayStation Network and Xbox Live. NPD will start reporting PC software sales as a line item, inclusive of both physical retail units and digital copies via Steam. What do you think of NPD doing this ? 

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