Bloomberg recently interviewed Sony‘s Andrew House, where he talked about the Nintendo Switch’s impact on Sony. While he does feel that Nintendo’s hybrid console concept is a “different approach and strategy”, Sony does not feel like there’s a “huge market opportunity”. The overall message given is that Sony is focusing on what they already have. Here’s what Andrew House had to say:
“The Nintendo device (Switch) is a hybrid device and that’s a different approach and strategy. We have not seen that as being a huge market opportunity. The Vita experience was that outside of Japan and Asia, there was not a huge demand. The lifestyle shift toward the dominance of smartphones as the single key device that is always with you, was the determining factor. That draws me to the conclusion that they’ve really been additive to the business in the last year or so. The folks at Nintendo have their strategy and that’s great. We remain focused around a highly connected gaming experience and also coupled with having a great range of other entertainment experiences so you can reach multiple people on the big screen in the household.”
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