Amazon is the world’s most valuable brand, ahead of Apple and Google, according to the latest Brand Finance Global 500 report. Amazons’s brand value increased by 42% year on year to $150.8 billion. Apple was in first place in 2016, but was overtaken by Google in 2017. Apple defended its second place in the ranking, with brand value rebounding to $146.3 billion after the 27% decline last year. Google has dropped from first to third position, recording a relatively slow brand value growth of 10% to $120.9 billion.Saturday, February 3, 2018
Amazon Named The World’s Most Valuable Brand
Amazon is the world’s most valuable brand, ahead of Apple and Google, according to the latest Brand Finance Global 500 report. Amazons’s brand value increased by 42% year on year to $150.8 billion. Apple was in first place in 2016, but was overtaken by Google in 2017. Apple defended its second place in the ranking, with brand value rebounding to $146.3 billion after the 27% decline last year. Google has dropped from first to third position, recording a relatively slow brand value growth of 10% to $120.9 billion.
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