PlayStaton Stars Is Sonys New PlayStation Loyalty Program

Sony is launching PlayStation Stars, its first-ever PlayStation-focused reward program. Grace Chen, vice president of network advertising, loyalty, and licensed products, describes PlayStation Stars as a free program that pays points for completing "campaigns" and challenges while playing games in a blog post. 

Earning points may require you to "win tournaments, achieve special trophies, or even be the first player to platinum a blockbuster title in your local time zone," according to Chen. In addition, PlayStation Stars will include a "monthly check-in" campaign that gamers may complete just by playing a game.

Points may be used for incentives such as PSN wallet dollars or certain PS Store merchandise. Users who subscribe to PlayStation Plus also benefit from the automated accumulation of reward points while completing purchases.

Loyalty points may also be used to purchase "digital collectibles." Digital figurines of game characters or ancient PlayStation gadgets are examples given in the text. These treasures will undoubtedly vary in rarity, with Chen adding that gamers would always have "super rare" goods to pursue.

These collectibles may appear to be NFTs, but they are not. As Chen insists in a Washington Post interview, these digital objects cannot be bought or sold, and PlayStation Stars makes no use of blockchain technology. "It's definitely not NFTs." "Definitely not," Chen adds.